The
intelligence to
be human.
Identify the right accounts, warm them up with value, and time your outreach perfectly.
Your first qualified leads in 20 minutes.
No credit card required.
ICP Match
Marcus Rivera
Head of Revenue
Ridgeline Systems
Signal
Expanding sales team
Posted about cold outreach being dead
Interest
Guest on "30 Minutes to President's Club" podcast
Approach
"Mention his appearance on 30 Minutes to President's Club."
Hard to be human when your data isn't.
Generic intel leads to generic outreach. And generic outreach gets ignored.
Typical AI Slop
Location: London, UK
Employee Count: 1-10
Industry: SaaS
AI "Personalization":
"Hope this finds you well. I see you're in SaaS. I think there could be some real synergy here. Would love 15 minutes to explore opportunities?"
Stale data. Robotic outreach. Ignored.
Strategic Engagement
Signal: posted about cold outreach dying
Like his post
Signal: appeared on a podcast about sales timing
Comment on his clip: "We saw the same thing -- deals that started from a signal closed 2x faster"
Repost his episode with your take
Connect: "Your podcast episode stuck with me"
Call Prep briefing generated
DM with a Value-First Report tailored to his interests
Real context. Human timing. Replied.
Signals monitored across web, social, and competitors
Real connection requires real context.
Knowing when to reach out. Understanding what matters to them.
Having something genuine to say.
Works withClaude/LinkedIn/Gmail/Outlook/Pipedrive
Backed by startup programs from
Why We Built This
Because cold outreach shouldn't feel cold.
"Rejection I could handle. What broke me was watching every channel die the same way: someone figures out it works, everyone piles in, and within months it's just AI-generated noise hitting a wall of filters. Cold email, LinkedIn, cold call -- same story, same collapse. The tools kept promising better data. None of them fixed the real problem: when you sound like everyone else, you are everyone else. I started Data Surfer so you never have to."
Nick Watson
CEO & Founder