Kantar
Key Highlights
Kantar is dedicated to providing a complete understanding of consumer behavior, enabling clients to make informed decisions.
The company values a holistic approach to data and analytics, combining deep expertise with innovative technology.
Kantar's technology and products are designed to deliver precise, actionable insights, setting it apart in the industry.
Operational strengths include a vast, diverse team and a robust data infrastructure that supports global and local insights.
The long-term vision of Kantar is to continue leading in marketing data and analytics, driving growth for its clients worldwide.
About Kantar
Kantar is the world’s leading marketing data and analytics company. The company specializes in providing a comprehensive understanding of consumer behavior, both globally and locally across over 90 markets. By leveraging deep expertise, extensive data resources, and innovative analytics, Kantar empowers clients to gain insights into consumer thinking, feelings, and actions, thereby inspiring growth and informed decision-making.
Kantar's mission is to help clients understand people and inspire growth. This is achieved through a unique combination of data resources, benchmarks, and advanced analytics. The company's approach is rooted in a holistic understanding of consumer behavior, ensuring that insights are both deep and actionable.
Kantar offers a range of products and services that include data collection, analysis, and interpretation. Their technology-driven solutions enable clients to make data-backed decisions with precision. Unique capabilities include proprietary data sets and advanced analytics tools that provide a competitive edge in the market.
Kantar fosters a culture of innovation and excellence, supported by a diverse team of over 24,000 professionals. The company's impact extends beyond business growth, as it contributes to the broader understanding of consumer behavior and market trends.
Frequently Asked Questions
Where is Kantar located?
Kantar is headquartered in London, GB, a major global hub for business and technology. This strategic location allows the company to connect with a wide array of clients and partners. Employing over 24,000 professionals, Kantar benefits from a vibrant and dynamic work environment.
How many employees does Kantar have?
Kantar employs exactly 24,759 professionals, making it a large enterprise. This extensive workforce enables the company to deliver comprehensive and detailed insights across various markets. As a privately held company, Kantar operates with a focus on long-term growth and stability, ensuring consistent service quality.
What industry does Kantar operate in?
Kantar operates primarily in the marketing data and analytics industry. The company provides products and services that include consumer insights, market research, and data-driven marketing strategies. Kantar's unique positioning lies in its ability to offer a complete understanding of consumer behavior on a global scale.
What type of company is Kantar?
Kantar is a privately held company, which means it is owned by a small group of investors or individuals rather than being publicly traded. This structure allows Kantar to maintain strategic flexibility and focus on long-term growth. For more information, potential partners and customers are encouraged to visit the Kantar website.
How can I find contacts at Kantar?
With 24,759 professionals, Kantar offers a vast array of opportunities for outreach across various roles and departments. Data Surfer provides access to verified contact information, job titles, and organizational insights, making it easier to connect with decision-makers at Kantar. This resource is invaluable for sales professionals looking to engage with key stakeholders and drive business growth.
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