Kantar is the world’s leading AI-native marketing data and analytics business, providing indispensable brand insights to top companies globally. By combining meaningful attitudinal and behavioral data with deep expertise and advanced analytics, Kantar helps clients understand consumer behavior and shape future marketing strategies. The company operates from its headquarters in London, England, and employs 26,129 professionals.
Kantar’s mission is to uncover how people think and act, enabling businesses to make informed decisions. The company leverages its extensive data and analytics capabilities to deliver actionable insights, helping clients navigate the complexities of consumer behavior and market trends.
With a focus on innovation and operational excellence, Kantar continuously evolves its methodologies to stay ahead in the competitive marketing analytics landscape. The company’s vision is to remain a trusted partner for brands seeking to understand and influence consumer behavior effectively.
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B2B professionals would contact Kantar for its unparalleled expertise in marketing analytics and consumer insights. The company offers valuable partnerships and vendor opportunities for those in the marketing and advertising sectors.
Sales teams selling marketing analytics solutions, recruiters seeking data scientists and analysts, and partners offering advanced analytics capabilities should reach out to Kantar.
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Last verified: February 2, 2026
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