How It Works

The intelligence to be human.

Identify the right accounts, warm them up with value, and time your outreach perfectly.

Step 1

Scan & Learn Your Business

Scans your website to see how you position yourself
Identifies your company information and value proposition
Understands your ideal customer profile and typical prospect stakeholders
You can refine your company description, ICP and prospect stakeholder profiles any time
Step 2

Search for Target Companies

Search for companies using broad terms, specific criteria, or LinkedIn URLs
Data Surfer can suggest searches or you can guide it
Results are quality-filtered so you only see companies worth pursuing
Example searches
Broad"IT Support companies in London with 11-50 employees"
Specific"All fintech YCombinator graduates of 2025"
Step 3

Research & Qualify Prospects

Generate ICP scores and qualification metrics
Enrich with real-time web research — live search pulls the latest on each company
Research companies to find the best fits for your business
Example
Ridgeline Systems
87%
Expanding sales teamShared article on cold outreach dyingCares about their clients
Step 4

Identify Decision Makers

Find decision makers, champions, and influencers at each company
Get verified contact details for key stakeholders
Sync Gmail or Outlook to track existing conversations with contacts
Example contacts found
Michael Scott, Regional Manager
Jim Halpert, VP of Sales
Step 5

Monitor for Opportunities

Industry Insights monitors web articles, Reddit, X/Twitter, and competitor websites
Surface competitor moves, industry trends, engagement opportunities, and company mentions
Track key contacts for timely, relevant interactions that get you on their radar
Example findings

Competitor Watch

Rival launched a new pricing tier targeting your segment

Engagement Opportunity

Prospect's CEO posted on Reddit about scaling sales teams

Step 6

Outreach When Timing is Right

Call Prep briefings — one-page summaries with openers, discovery questions, pitch angles, and watch-outs tied to real signals
Outreach recommendations — signal-aware email and LinkedIn suggestions with a writer-checker quality gate
Send a Value-First Report — a deep-research PDF on a topic they care about, ready to forward
Nurture relationships to keep them warm over time
Example

Call Prep

Their CEO posted about scaling challenges on Reddit. They just raised a Series B.

Open with the scaling pain point, pitch around operational efficiency.

Find My Matches

Your first qualified leads in 20 minutes.

No credit card required.

Backed by startup programs from

ElevenLabs Startup GrantsAWS ActivateGoogle for StartupsNVIDIA Inception