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NielsenIQ

26,918 employees
Chicago, Illinois, US
Privately Held
Consumer IntelligenceMarket ResearchRetail Analytics

Key Highlights

NielsenIQ is committed to delivering unparalleled consumer intelligence and revealing new pathways to growth.

The company values innovation, accuracy, and customer-centricity, ensuring high-quality insights for its clients.

NielsenIQ leverages advanced analytics and state-of-the-art platforms to provide real-time data and predictive insights.

With operations in 95+ countries, NielsenIQ offers a global perspective and comprehensive market coverage.

NielsenIQ's long-term vision is to continue leading the consumer intelligence industry by providing the most complete understanding of consumer behavior.

About NielsenIQ

NielsenIQ is the world’s leading consumer intelligence company, providing unparalleled insights into consumer buying behavior and pathways to growth. The company’s core business focus is on delivering a Full View™ of consumer behavior through a combination of holistic retail reads and comprehensive consumer insights. By leveraging advanced analytics and state-of-the-art platforms, NielsenIQ offers a complete understanding of market dynamics and consumer trends.

NielsenIQ's mission is to deliver the most complete understanding of consumer buying behavior, revealing new pathways to growth. This mission is supported by the company’s values of innovation, accuracy, and customer-centricity. The merger with GfK in 2023 has further strengthened NielsenIQ's global reach, enabling it to serve clients in 95+ countries representing 97% of the world’s GDP.

NielsenIQ utilizes cutting-edge technology and advanced analytics to provide its clients with actionable insights. The company’s platforms deliver real-time data and predictive analytics, helping businesses make informed decisions. NielsenIQ's unique capabilities include a comprehensive retail read and deep consumer insights, which are delivered through its Full View™ offering.

NielsenIQ fosters a culture of excellence and innovation, with a team of 26,918 professionals dedicated to delivering high-quality insights. The company’s impact extends beyond its immediate clients, influencing broader market trends and consumer behavior analysis.

Frequently Asked Questions

Where is NielsenIQ located?

NielsenIQ is headquartered in Chicago, Illinois, United States. Chicago is a major technology hub, providing a strategic location for the company’s operations. The headquarters employs over 26,918 professionals, making it a large enterprise with a significant presence in the industry.

How many employees does NielsenIQ have?

NielsenIQ has an exact employee count of 26,918. This large scale indicates a robust and extensive workforce capable of delivering comprehensive consumer intelligence. As a Privately Held company, NielsenIQ operates with a focus on delivering high-quality insights and maintaining operational flexibility.

What industry does NielsenIQ operate in?

NielsenIQ operates in the consumer intelligence industry. The company provides products and services that offer deep insights into consumer buying behavior and market trends. NielsenIQ specializes in delivering a Full View™ of consumer behavior, making it a unique player in the industry.

What type of company is NielsenIQ?

NielsenIQ is a Privately Held company. This means that it is owned by a small group of investors or shareholders, allowing it to operate with a focus on long-term growth and stability. Potential partners and customers can expect a company that prioritizes quality and innovation. For more information, visit the NielsenIQ website.

How can I find contacts at NielsenIQ?

NielsenIQ employs over 26,918 professionals, offering a wide range of opportunities for outreach. Relevant roles and departments might include sales, marketing, data analytics, and client services. Data Surfer provides access to verified contact information, job titles, and organizational insights, making it easier to connect with decision-makers at NielsenIQ. The value of connecting with NielsenIQ lies in gaining access to unparalleled consumer intelligence and insights.

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