About.com
Key Highlights
- About.com's brands have established themselves as top-tier resources in their respective niches, offering specialized content that caters to specific user needs.
- The company's diverse portfolio of brands, including Verywell, The Balance, Lifewire, and The Spruce, allows it to reach a wide audience with varied informational needs.
- About.com's commitment to delivering clear, actionable, and expert advice has made it a trusted source for users seeking reliable answers and inspiration.
- The company's strategic focus on providing niche content has enabled it to carve out a significant market presence in multiple industries.
- About.com's affiliation with IAC (NASDAQ: IAC) provides it with the resources and support to continue expanding its reach and impact.
About About.com
About.com is re-imagining the way people find expert advice and answers online. Through its premium vertical brands including Verywell, The Balance, Lifewire, and The Spruce, it helps millions of users answer questions, solve problems, and find inspiration on topics they deeply care about. About.com is an operating business of IAC (NASDAQ: IAC). Each brand provides specialized content in health, finance, technology, and home improvement, respectively. The company is headquartered in New York, New York, United States of America.
The brands under About.com have carved out niches in their respective industries, offering authoritative and user-friendly content. Verywell is a top-five health site, The Balance is a top-10 finance site, Lifewire is a top-15 tech site, and The Spruce is a top-five site in the Home category. This diversification allows About.com to reach a broad audience with varied informational needs.
With a focus on delivering expert advice and practical solutions, About.com has established itself as a trusted source of information. Its commitment to providing clear, actionable content has made it a go-to resource for users seeking reliable answers and inspiration.
Leadership Team
Tip: The CEO isn't always your best path in. Data Surfer finds the champions and influencers who actually drive purchasing decisions.
Company Facts
| Ownership Private Company |
| Parent Company People Inc. |
Why Contact About.com?
B2B professionals would contact About.com for potential partnerships in content creation and distribution, vendor opportunities in digital marketing, and to explore customer prospects in the health, finance, technology, and home improvement sectors.
Who Should Contact About.com for Business?
Sales teams selling digital marketing services, recruiters seeking content creation and digital strategy roles, and partners offering SEO and content marketing capabilities should reach out to About.com.
Categories
- expert advice
- health and wellness
- personal finance
- tech tips
- home improvement
- content creation
- digital marketing
- reliable answers
- niche content
- trusted source
More Digital Health Companies
Frequently Asked Questions
- Who is the CEO of About.com?
- Neil Vogel served as the CEO of About.com during its transition and rebranding phase.
- What is Neil Vogel's email at About.com?
- Neil Vogel's email address is nvogel@about.com.
- What does About.com do?
- About.com was a digital media company that published online articles and videos across various categories including health, home, food, finance, tech, beauty, lifestyle, travel, and education before being rebranded into several niche sites.
- How many employees does About.com have?
- About.com has approximately 169 employees.
- Where is About.com headquartered?
- The company is based in New York City.
- What industry is About.com in?
- About.com operates in Digital Health, Personal Finance, Technology Tips.
- What is the email format at About.com?
- About.com uses the email format flast@about.com.
- Is About.com still active?
- Yes, About.com was verified as an active company on February 2, 2026. Data Surfer regularly validates company information to ensure accuracy.
- How do I sell to About.com?
- Research About.com's priorities and goals, identify the right decision makers and champions, monitor for buying signals, and reach out at the right time with verified contact details. Learn how Data Surfer helps.
Ready to Sell to About.com?
Get qualified leads in 10 minutes. Research prospects, find decision makers, and monitor for the perfect moment to reach out.
Last verified: February 2, 2026
Backed by startup programs from
Connect with About.com