Adagio

Adagio is a technology company specializing in sell-side programmatic connections optimization. Their platform enhances existing connections and creates new ones between leading publishers, monetization platforms, and sell-side platforms, ensuring seamless integration and maximizing value across the digital advertising ecosystem. Leveraging smart algorithms and high-speed infrastructure, Adagio addresses critical industry challenges such as viewability targeting, bid shading, supply path optimization (SPO), and timeouts. This enables publishers and platforms to unlock the full value of every impression, driving incremental revenue and operational efficiency on a global scale. Founded in 2016, Adagio serves a wide range of clients within the Technology, Information, and Internet sectors. Their comprehensive console simplifies integration, rules management, traffic shaping, contracts, and billing, while offering robust tools for revenue monitoring, troubleshooting, and A/B testing to optimize performance.