Verified active February 2, 2026

Key Highlights

  • Beblue's innovative use of cashback to drive customer loyalty and retention for small and medium merchants.
  • The company's focus on integrating geolocation technology to support its payment and loyalty program.
  • The potential for B2B partnerships with businesses looking to enhance their payment processes and customer engagement strategies.
  • Beblue's ability to provide real-time refunds in the form of a balance, which can be used for future purchases.
  • The company's commitment to empowering merchants with targeted offline cashback offers.

About Beblue

Beblue is a Brazilian fintech specializing in payments and customer loyalty through cashback. It offers a mobile application that enables users to purchase products and services from affiliated merchants using debit or credit cards (Visa or Mastercard). The application provides real-time refunds in the form of a balance, which can be used for future purchases within the network of affiliated merchants. This system empowers small and medium merchants to track customers and monetize through targeted offline cashback offers.

Founded in 2016, Beblue has grown to employ 122 people. The company operates as a privately held entity, focusing on providing innovative payment solutions and enhancing customer loyalty for small and medium businesses.

The fintech leverages geolocation technology to support its payment and loyalty program, making it a unique player in the Brazilian market. By integrating cashback incentives, Beblue aims to drive customer engagement and retention for its merchant partners.

Through its comprehensive approach, Beblue offers a robust platform for businesses looking to enhance their payment processes and customer loyalty strategies.

Leadership Team

D
Daniel Abbud
CEO
C
Coudert Maxime
Co-founder and CEO

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Connect with Beblue

Why Contact Beblue?

B2B professionals would contact Beblue for its innovative payment solutions and customer loyalty programs. The company offers a unique platform for businesses to enhance their payment processes and drive customer engagement through targeted cashback offers.

Who Should Contact Beblue for Business?

Sales teams selling fintech solutions, recruiters seeking roles in payment technology, and partners offering geolocation and cashback services should reach out to Beblue.

Categories

  • Fintech
  • Payment Solutions
  • Customer Loyalty
  • Cashback Offers
  • Geolocation Technology
  • Mobile Application
  • Visa
  • Mastercard
  • Small Business
  • Merchant Partners

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Frequently Asked Questions

Who is the CEO of Beblue?
Daniel Abbud is identified as the CEO of Beblue in company communications, while Maxime Coudert is also listed as a Co-founder and CEO in related profiles.
What does Beblue do?
Beblue appears to be involved in digital strategies and e-commerce, though specific details on its core product are limited in the provided snippets.
How many employees does Beblue have?
Beblue has approximately 122 employees.
What industry is Beblue in?
Beblue operates in Fintech, Payment Solutions, Customer Loyalty Programs.
When was Beblue founded?
Beblue was founded in 2016.
Is Beblue still active?
Yes, Beblue was verified as an active company on February 2, 2026. Data Surfer regularly validates company information to ensure accuracy.
How do I sell to Beblue?
Research Beblue's priorities and goals, identify the right decision makers and champions, monitor for buying signals, and reach out at the right time with verified contact details. Learn how Data Surfer helps.

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Last verified: February 2, 2026

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