Drogas AS is the largest chain of retail stores in Latvia and Lithuania, specializing in beauty care, health, hygiene, and household goods. Founded in 1993 in Riga, Latvia, Drogas AS has expanded rapidly, now operating 99 stores in Latvia and several in Lithuania, including the first store in Vilnius in 2001. The company is part of the AS Watson Group, the world's largest international health and beauty retailer, which reported over US$24 billion in revenue for the fiscal year 2024. Drogas AS offers a unique self-service shopping experience and has a significant presence in the Lithuanian market.
Drogas AS has been a pioneer in the Baltics, introducing a new retail format that has shaped shopping habits in the region. The company's rapid expansion and strong market presence make it a key player in the beauty care and health sectors in Latvia and Lithuania. With a focus on providing a tech-enabled retail experience, Drogas AS continues to innovate and grow its market share.
As part of the AS Watson Group, Drogas AS benefits from a global network and resources, enhancing its ability to serve over 6 billion shoppers annually through its O+O (Offline plus Online) platforms. This strategic partnership allows Drogas AS to leverage advanced retail technologies and expand its reach both offline and online.
B2B professionals should contact Drogas AS for potential partnerships in the beauty care and health sectors, leveraging their extensive retail network and innovative shopping experience. Drogas AS offers a unique opportunity to collaborate with a leading retailer in Latvia and Lithuania, benefiting from their strong market presence and advanced retail technologies.
Sales teams selling beauty care and health products, retailers looking to expand their market presence in Latvia and Lithuania, and technology providers offering retail solutions should reach out to Drogas AS.
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Last verified: February 2, 2026
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