Fullpath is the automotive industry's leading enhanced Customer Data Platform (CDP). It unifies first-party dealership data and activates it by layering powerful AI and marketing automation on top to build lasting customer relationships.
| Ownership Private Company |
| Funding $40M |
Fullpath provides an enhanced Customer Data Platform (CDP) for automotive dealerships, using AI and marketing automation to unify and activate first-party data.
Provider of online marketplace and data tools for automotive dealership services, operating as a SaaS-based Customer Data Platform (CDP).
Get qualified leads in 10 minutes. Research prospects, find decision makers, and monitor for the perfect moment to reach out.
Last verified: February 2, 2026
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