Who is the CEO of Grass Roots?

The CEO of Grass Roots Group is not explicitly confirmed in a single definitive source, though Cody Hopkins is identified as the CEO of Grass Roots Farmers and Barbara Robinson is listed as a CEO at Grass Roots in Anaheim.

How many employees does Grass Roots have?

Grass Roots is reported to have approximately 5 employees according to some database records, though this may vary by subsidiary.

Where is Grass Roots headquartered?

The company is headquartered in the United Kingdom.

What industry is Grass Roots in?

Grass Roots operates in Performance Improvement / Engagement Solutions.

When was Grass Roots founded?

Grass Roots was founded in 1980.

Is Grass Roots still active?

Yes, Grass Roots was verified as an active company on February 2, 2026. Data Surfer regularly validates company information to ensure accuracy.

How do I sell to Grass Roots?

Research Grass Roots's priorities and goals, identify the right decision makers and champions, monitor for buying signals, and reach out at the right time with verified contact details.

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Grass Roots

Performance Improvement / Engagement Solutions

United Kingdom

638 employees

Founded 1980

grassrootsgroup.com

Verified active February 2, 2026

Key Highlights

Grass Roots is a global performance improvement agency focused on influencing behavior for better business outcomes.
They specialize in providing comprehensive engagement and incentive solutions for various stakeholders.
The company aims to achieve optimal results for channel partners, employees, and customers.
Grass Roots is dedicated to positively influencing people's behavior to drive success.
Their expertise lies in creating effective strategies for performance enhancement and motivation.

About Grass Roots

Grass Roots is a leading global performance improvement agency specializing in positively influencing the behavior of people to achieve the best outcomes for channel partners, employees, and customers. They provide comprehensive engagement and incentive solutions.

Company Facts

Ownership Private Company

Parent Company Grass Roots Group

Subsidiaries & Divisions

Grass Roots Asia Pacific

Office Locations

Anaheim
Asia Pacific

Why Contact Grass Roots?

Grass Roots is a global performance improvement agency that specializes in engagement and incentive solutions for employees, customers, and channel partners.

Who Should Contact Grass Roots for Business?

A performance improvement agency specializing in engagement and incentive solutions for employees and customers.

Frequently Asked Questions

Who is the CEO of Grass Roots?: The CEO of Grass Roots Group is not explicitly confirmed in a single definitive source, though Cody Hopkins is identified as the CEO of Grass Roots Farmers and Barbara Robinson is listed as a CEO at Grass Roots in Anaheim.
What does Grass Roots do?: Grass Roots is a global performance improvement agency that specializes in engagement and incentive solutions for employees, customers, and channel partners.
How many employees does Grass Roots have?: Grass Roots is reported to have approximately 5 employees according to some database records, though this may vary by subsidiary.
Where is Grass Roots headquartered?: The company is headquartered in the United Kingdom.
What industry is Grass Roots in?: Grass Roots operates in Performance Improvement / Engagement Solutions.
When was Grass Roots founded?: Grass Roots was founded in 1980.
Is Grass Roots still active?: Yes, Grass Roots was verified as an active company on February 2, 2026. Data Surfer regularly validates company information to ensure accuracy.
How do I sell to Grass Roots?: Research Grass Roots's priorities and goals, identify the right decision makers and champions, monitor for buying signals, and reach out at the right time with verified contact details. Learn how Data Surfer helps.