Verified active February 2, 2026

Key Highlights

  • KICKS is a market leader in the Nordic beauty sector, offering a holistic beauty concept with a wide range of products and services.
  • The company's unique omnichannel model and professional beauty experts provide personalized services and guidance to over 3.8 million members.
  • KICKS is committed to innovation and staying ahead of changing consumer demands, with a strong focus on personal service and product development.
  • The company's vibrant community, KICKS Beauty Talks, fosters a sense of belonging and inspiration among beauty enthusiasts.
  • KICKS's strong brand presence and customer-centric approach have solidified its position as a leader in the beauty market.

About KICKS

KICKS is a leading beauty retailer in Sweden, Norway, and Finland, offering a comprehensive range of makeup, fragrances, skincare, and haircare. With over 228 stores and a localized e-commerce presence in each of these markets, KICKS provides personal services, guidance, and inspiration through a unique omnichannel model. The company boasts a large customer club with over 3.8 million members and a vibrant community, KICKS Beauty Talks, for beauty enthusiasts to share experiences and inspiration.

Founded in 1991, KICKS is part of the Matas Group A/S and is committed to innovation and meeting the evolving demands of Nordic beauty consumers. The company's strong product brands and customer-centric approach have solidified its position as a market leader in the beauty sector.

KICKS employs a team of 1,478 professionals dedicated to delivering a unique consumer experience and driving the development within the beauty category. The company's strategic focus on personal service and strong product brands sets it apart in the competitive Nordic beauty market.

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Why Contact KICKS?

B2B professionals should contact KICKS for opportunities in the beauty retail sector, including potential partnerships, vendor collaborations, and insights into the Nordic beauty market. KICKS's innovative approach and strong brand presence make it an attractive partner for businesses looking to expand in the beauty industry.

Who Should Contact KICKS for Business?

Sales teams selling beauty products, recruiters seeking roles in retail and customer service, and partners offering beauty-related services or products should reach out to KICKS.

Categories

  • Beauty Retail
  • Personal Care
  • Omnichannel Model
  • Customer Experience
  • Innovation
  • Nordic Market
  • Beauty Experts
  • Product Development
  • Customer Club
  • Beauty Community

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Frequently Asked Questions

What does KICKS do?
Based on the provided website (kicks.se), KICKS is a beauty retailer, though the search results provided primarily discuss a streaming platform (Kick.com), a sneaker marketplace (KicksCrew), and a vehicle (Nissan Kicks).
How many employees does KICKS have?
KICKS has approximately 1.5K employees.
What industry is KICKS in?
KICKS operates in Beauty Retail, Personal Care Products, Omnichannel Retail.
When was KICKS founded?
KICKS was founded in 1991.
What is the email format at KICKS?
KICKS uses the email format first.last@kicks.se.
Is KICKS still active?
Yes, KICKS was verified as an active company on February 2, 2026. Data Surfer regularly validates company information to ensure accuracy.
How do I sell to KICKS?
Research KICKS's priorities and goals, identify the right decision makers and champions, monitor for buying signals, and reach out at the right time with verified contact details. Learn how Data Surfer helps.

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Last verified: February 2, 2026

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