KICKS is a leading beauty retailer in Sweden, Norway, and Finland, offering a comprehensive range of makeup, fragrances, skincare, and haircare. With over 228 stores and a localized e-commerce presence in each of these markets, KICKS provides personal services, guidance, and inspiration through a unique omnichannel model. The company boasts a large customer club with over 3.8 million members and a vibrant community, KICKS Beauty Talks, for beauty enthusiasts to share experiences and inspiration.
Founded in 1991, KICKS is part of the Matas Group A/S and is committed to innovation and meeting the evolving demands of Nordic beauty consumers. The company's strong product brands and customer-centric approach have solidified its position as a market leader in the beauty sector.
KICKS employs a team of 1,478 professionals dedicated to delivering a unique consumer experience and driving the development within the beauty category. The company's strategic focus on personal service and strong product brands sets it apart in the competitive Nordic beauty market.
B2B professionals should contact KICKS for opportunities in the beauty retail sector, including potential partnerships, vendor collaborations, and insights into the Nordic beauty market. KICKS's innovative approach and strong brand presence make it an attractive partner for businesses looking to expand in the beauty industry.
Sales teams selling beauty products, recruiters seeking roles in retail and customer service, and partners offering beauty-related services or products should reach out to KICKS.
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Last verified: February 2, 2026
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