Key Highlights
- Merit’s Market Invention approach combines economics with creative strategy to help clients create new markets.
- They focus on both short-term marketing ROI and long-term sector leadership.
- Merit emphasizes practical, actionable insights and challenges clients to make bold moves.
- Their philosophy is rooted in CEO Adam Vasquez’s book, <em>Toothfish: The Origin of Markets</em>.
- Merit is ideal for visionary clients who seek to lead rather than compete in crowded spaces.
About Merit
Merit is a strategic consultancy and Market Invention Company that specializes in brand activation and business strategy. They focus on short-, medium- and long-term brand positioning, helping clients create new markets and achieve sector leadership. Merit operates on a philosophy based on CEO Adam Vasquez’s book, Toothfish: The Origin of Markets. They challenge clients to make big moves and provide practical, actionable insights.
Merit’s approach, known as Market Invention, combines economics with inventive creative strategies. This process helps clients move from competing in crowded spaces to leading new markets. They emphasize lifetime learning and authenticity, making them ideal for visionary clients.
Founded in 1990, Merit has offices in Harrisburg, Philadelphia, Washington, DC, and Milwaukee, WI. They were recognized as a Chief Marketer Top 200 Marketing Agency of 2022.
Leadership Team
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Why Contact Merit?
B2B professionals should contact Merit for its unique Market Invention approach, which combines economics with creative strategy to help clients create new markets and achieve sector leadership. Merit’s practical and actionable insights make them a valuable partner for visionary clients.
Who Should Contact Merit for Business?
Sales teams selling marketing and consulting services, recruiters seeking visionary marketing professionals, and partners offering strategic brand activation solutions should reach out to Merit.
Categories
- Market Invention
- Brand Activation
- Sector Leadership
- Strategic Consulting
- Visionary Marketing
- Creative Strategy
- Economics
- Long-term Positioning
- Short-term ROI
- Adam Vasquez
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Frequently Asked Questions
- Who is the CEO of Merit?
- Martha Aronson is the CEO of Merit.
- What is Martha Aronson's email at Merit?
- Martha Aronson's email address is maronson@madewithmerit.com.
- What does Merit do?
- Merit (madewithmerit.com) appears to be a platform or service, but the provided search results primarily discuss academic merit scholarships and a different company called Merit Medical Systems, Inc.
- How many employees does Merit have?
- Merit has approximately 41 employees.
- Where is Merit headquartered?
- Harrisburg, Pennsylvania, United States of America
- What industry is Merit in?
- Merit operates in Strategic Consulting, Brand Activation, Market Leadership.
- When was Merit founded?
- Merit was founded in 1990.
- What is the email format at Merit?
- Merit uses the email format flast@madewithmerit.com.
- How do I contact the founder of Merit?
- The founder of Merit can be contacted at flampropoulos@madewithmerit.com.
- Is Merit still active?
- Yes, Merit was verified as an active company on February 2, 2026. Data Surfer regularly validates company information to ensure accuracy.
- How do I sell to Merit?
- Research Merit's priorities and goals, identify the right decision makers and champions, monitor for buying signals, and reach out at the right time with verified contact details. Learn how Data Surfer helps.
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Last verified: February 2, 2026
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