Netthandelsgruppen AS is a Norwegian brand house established in 2014, specializing in the development and operation of several online store concepts and brands within textiles, footwear, and consumer goods. Known for its online stores like Tights.no, Comfyballs.no/se/fi/com, and awarenutrition.se/fi, Netthandelsgruppen AS has achieved significant growth without external investor capital, employing over 150 staff and operating in Norway, Sweden, and Finland.
The company has generated over 1 billion kroner in revenue since its inception with an initial investment of only 500,000 kroner. Netthandelsgruppen AS emphasizes sustainability and social responsibility, donating to causes like Doctors Without Borders and the Cancer Society, and pioneering eco-friendly workout apparel made from recycled ocean plastic and coffee grounds in the Norwegian market.
Netthandelsgruppen AS has developed its own infrastructure to manage everything from backend and frontend development to marketing, warehousing, and internal product development. This includes creating a custom warehouse management system with advanced algorithms for efficient logistics handling. The company aims to create the future of online retail with a focus on innovation, quality, and value for money, always placing the customer at the center.
B2B professionals should contact Netthandelsgruppen AS to explore partnerships in sustainable fashion and innovative retail solutions. The company's expertise in eco-friendly products and customer-focused online retail offers unique opportunities for collaboration and growth.
Sales teams selling sustainable fashion products, partners interested in eco-friendly retail solutions, and recruiters seeking roles in e-commerce and logistics should reach out to Netthandelsgruppen AS.
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Last verified: February 2, 2026
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