PASHMA is a luxury fashion brand founded in 1999 that specializes in creating high-quality scarves, shawls, and ready-to-wear collections for women and men. The brand is known for its unique blend of traditional Indian craftsmanship and modern technology, offering an expansive selection of cashmere and silk products. PASHMA has garnered a global fan following and is sold through its network of standalone stores and leading specialty and department stores in 40 countries.
The brand's manufacturing facilities integrate primitive textile traditions with state-of-the-art technology, allowing for the creation of distinct and luxurious products. PASHMA's design process involves artisans working closely with professionally trained designers, resulting in a unique hand-writing that reflects the spirit of modern India. The brand celebrates the beautiful contradiction between the opulence of India's Maharajas and the iconoclasm of contemporary street art.
PASHMA's mission is to disrupt the traditional perception of 'Made in India' by offering a refreshing take on luxury fashion that celebrates individualism. The brand represents the aspirations, passion, and dynamism of new India, charting its own course on the path of modernity while embracing its rich heritage.
B2B professionals can partner with PASHMA to access a unique blend of traditional craftsmanship and modern technology, offering high-quality luxury fashion products. The brand's global distribution network and commitment to individualism make it an attractive partner for those seeking to expand their market reach in the luxury fashion sector.
Sales teams selling luxury fashion products, recruiters seeking roles in fashion design and manufacturing, and partners offering technology integration services in the textile industry should reach out to PASHMA.
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Last verified: February 2, 2026
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