Passap

Passap, a subsidiary of El Sayad Group, specializes in the production of home appliances under the PASSAP brand. Founded in 1999, Passap has quickly expanded its product range to include refrigerators, deep freezers, washing machines, gas cookers, and gas water heaters. The company's success is attributed to its commitment to high-quality products at competitive prices, achieved through local manufacturing and technical expertise from Switzerland. In 2003, Passap was certified by Electrolux International Corporation to produce Chest Freezers under the Kelvinator brand for the MENA region.

Passap's quality policy is deeply ingrained in its operations, ensuring that all products meet stringent standards. The company's strategy of reducing overhead expenses and increasing local manufacturing has allowed it to maintain competitive pricing while delivering high-quality appliances. This approach has enabled Passap to capture a significant market share in the home appliances sector.

With a focus on innovation and customer satisfaction, Passap continues to expand its product offerings to meet market demands. The company's dedication to quality and competitive pricing has made it a trusted name in the home appliances industry.