Maharashtra, India
1.2K employees
Founded 2012
Verified active February 2, 2026

Key Highlights

  • Pepperfry's innovative approach to furniture design, including creating a sofa that can survive a nuclear apocalypse and a lamp that doubles as a margarita maker.
  • The company's massive logistics network covering over 500+ cities, which is one of India's largest.
  • Pepperfry's use of AR/VR and ML/Deep tech to enhance customer experiences and improve internal processes.
  • The unique business model where offline studios contribute to 50% of the business despite not selling products.
  • Pepperfry's commitment to blending online and offline experiences, creating a seamless shopping experience for customers.

About Pepperfry

Pepperfry is a pioneering home furnishings company founded in 2012 by Ambareesh Murty and Ashish Shah. With a mission to create a feeling of home worldwide, Pepperfry has established a dominant online presence and over 200 offline studios, blending online and offline experiences. The company is known for its innovative approach to furniture design and logistics, including creating a massive logistics network covering over 500+ cities. Pepperfry leverages technology to enhance customer experiences, using AR/VR and ML/Deep tech to improve shopping and internal processes.

Despite its offline studios not selling products, they contribute significantly to 50% of the business. Pepperfry's unique approach to combining technology with homely comfort has set it apart in the industry, making it a leader in the home furnishings sector.

The company's quirky personality and eclectic tastes are reflected in its products and operations, pushing the boundaries of what's possible in furniture design and logistics.

Leadership Team

S
Shilpa Sahani
Associate Director
J
Joee de Choudhury
Head, Human Resources

Tip: The CEO isn't always your best path in. Data Surfer finds the champions and influencers who actually drive purchasing decisions.

Company Facts

Ownership Private Company

Office Locations

  • 5 office locations

Connect with Pepperfry

Why Contact Pepperfry?

B2B professionals should contact Pepperfry for its innovative approach to home furnishings and logistics, as well as its use of cutting-edge technology to enhance customer experiences. Pepperfry offers opportunities for partnerships, vendor collaborations, and customer prospects in the home furnishings industry.

Who Should Contact Pepperfry for Business?

Sales teams selling technology solutions, recruiters seeking roles in logistics and technology, and partners offering AR/VR and ML/Deep tech capabilities should reach out to Pepperfry.

Categories

  • home furnishings
  • e-commerce
  • logistics
  • AR/VR
  • ML/Deep tech
  • innovative design
  • customer experience
  • technology solutions
  • business model
  • offline studios

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Frequently Asked Questions

What does Pepperfry do?
Pepperfry is an Indian online marketplace and direct-to-consumer platform for furniture and home decor.
How many employees does Pepperfry have?
Pepperfry has approximately 1.2K employees.
Where is Pepperfry headquartered?
The company is headquartered in Mumbai, India.
What industry is Pepperfry in?
Pepperfry operates in Home Furnishings, E-commerce, Technology and Logistics.
When was Pepperfry founded?
Pepperfry was founded in 2012.
What is the email format at Pepperfry?
Pepperfry uses the email format first.last@pepperfry.com.
How do I contact the founder of Pepperfry?
The founder of Pepperfry can be contacted at ambareesh.murty@pepperfry.com.
Is Pepperfry still active?
Yes, Pepperfry was verified as an active company on February 2, 2026. Data Surfer regularly validates company information to ensure accuracy.
How do I sell to Pepperfry?
Research Pepperfry's priorities and goals, identify the right decision makers and champions, monitor for buying signals, and reach out at the right time with verified contact details. Learn how Data Surfer helps.

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Last verified: February 2, 2026

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