Performance Bicycle is an online-focused retailer specializing in bicycles and cycling gear, committed to providing top-tier service with no strings attached and no BS. Since 2019, it has been owned and operated by AMain Sports & Hobbies in Chico, California. Performance Bicycle was founded in 1982 by Gary and Sharon Snook as a family-run catalog business and later expanded into a large internet retailer with over 100 brick-and-mortar shops across the US. Despite facing hard times, the company was sold to AMain Sports & Hobbies, which has a focus on cycling through its AMain Cycling division.
AMain Sports & Hobbies, founded in 2004 by Kendall and Kelly Bennett, has its roots in RC racing but expanded into cycling in 2014. Today, Performance Bicycle is a key part of AMain’s cycling division, offering industry-leading customer service, product selection, and shopping experience. If you are in Northern California, you can visit the Performance Bicycle Chico Store for personalized assistance and local cycling advice.
Performance Bicycle continues to uphold its commitment to honest and straightforward service, ensuring customers find the right products for their needs without any pressure or upselling tactics.
B2B professionals would contact Performance Bicycle for its commitment to honest and straightforward service, extensive product selection, and industry-leading customer support. The company offers a reliable platform for vendors and partners in the cycling industry.
Sales teams selling cycling gear, vendors looking to partner with a reputable online retailer, and recruiters seeking roles in the cycling and e-commerce sectors should reach out to Performance Bicycle.
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Last verified: February 2, 2026
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