Verified active February 2, 2026

Key Highlights

  • Silver Star's strategic partnerships with leading global brands like Mercedes-Benz and Daimler provide a competitive edge in the Bulgarian automotive market.
  • The company's extensive network of dealerships and service centers ensures comprehensive coverage and accessibility for customers across Bulgaria.
  • Silver Star's commitment to innovation and customer satisfaction has established it as a trusted partner for both business and individual clients.
  • The company's focus on delivering high-quality service and support has earned it a strong reputation in the industry.
  • Silver Star's ability to offer a full range of services, from sales to after-sales support, makes it a one-stop solution for all automotive needs.

About Silver Star

Silver Star is an official representative of Mercedes-Benz AG for light vehicles and vans in Bulgaria, Daimler Trucks AG for Mercedes-Benz, Unimog, and FUSO brands, Daimler Buses for Mercedes-Benz and Setra, and INEOS Grenadier. The company offers a full range of services for business and end customers, including sales and after-sales service for new and used light, light-duty, and commercial vehicles and buses, as well as sales of spare parts. Its own dealership centers are positioned in Sofia, Plovdiv, Varna, Burgas, and Euro Stars in Ruse.

Founded in 2017, Silver Star has quickly established itself as a key player in the Bulgarian automotive market, leveraging its strategic partnerships with leading global brands to deliver exceptional service and support to its customers. The company's focus on innovation and customer satisfaction has earned it a strong reputation among both business and individual clients.

Silver Star's extensive network of dealerships and service centers across Bulgaria ensures that customers have access to the latest models and the highest quality of service, no matter where they are located in the country. The company's commitment to excellence and its dedication to meeting the needs of its customers make it a trusted partner for anyone looking to purchase or service a Mercedes-Benz vehicle.

Company Facts

Ownership Private Company
Revenue $227.3 million

Connect with Silver Star

Why Contact Silver Star?

B2B professionals should contact Silver Star for its strategic partnerships with leading global brands, extensive service network, and commitment to innovation and customer satisfaction. The company offers a comprehensive range of services for light, light-duty, and commercial vehicles and buses, making it a valuable partner for businesses in the automotive sector.

Who Should Contact Silver Star for Business?

Sales teams selling automotive products, recruiters seeking roles in the automotive industry, and partners offering automotive service and support solutions should reach out to Silver Star.

Categories

  • Automotive Sales
  • Mercedes-Benz
  • Automotive Service
  • Commercial Vehicles
  • After-Sales Support
  • Spare Parts
  • Dealership Centers
  • Bulgarian Market
  • Innovation
  • Customer Satisfaction

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Frequently Asked Questions

What does Silver Star do?
Silver Star Brands is a multichannel direct-to-consumer marketing company specializing in retail and consumer goods such as housewares, apparel, and gifts.
How many employees does Silver Star have?
Silver Star Brands has approximately 260 employees.
Where is Silver Star headquartered?
The company is headquartered in Oshkosh, Wisconsin.
What industry is Silver Star in?
Silver Star operates in Automotive Sales, Automotive Service, Commercial Vehicle Sales.
When was Silver Star founded?
Silver Star was founded in 2017.
Is Silver Star still active?
Yes, Silver Star was verified as an active company on February 2, 2026. Data Surfer regularly validates company information to ensure accuracy.
How do I sell to Silver Star?
Research Silver Star's priorities and goals, identify the right decision makers and champions, monitor for buying signals, and reach out at the right time with verified contact details. Learn how Data Surfer helps.

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Last verified: February 2, 2026

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