California, United States of America
740 employees
Founded 1999
Verified active February 2, 2026

Key Highlights

  • SquareTrade has consistently innovated in the product protection industry, offering comprehensive coverage and support for a wide range of products.
  • The company's commitment to customer satisfaction and treating others as it wants to be treated has led to a strong reputation and high consumer preference.
  • With a global presence in North America, Europe, Japan, and Australia, SquareTrade is a trusted partner for many of the largest retailers and mobile carriers.
  • SquareTrade's extensive network and reliable service make it a key player in the product protection market, offering peace of mind to millions of customers.
  • The company's focus on innovation and customer-centric approach has solidified its position as a leader in the industry, making it a preferred choice for many consumers.

About SquareTrade

SquareTrade, a division of Allstate Protection Plans, has been a leader in the product protection industry for over 20 years, offering innovative solutions to safeguard a wide range of products from smartphones to appliances. Trusted by over 140 million customers and numerous major retailers and mobile carriers across North America, Europe, Japan, and Australia, SquareTrade is renowned for its seamless customer experiences and commitment to treating others as it wants to be treated. The company's mission is to help customers get back to good after life's unexpected events, making it a preferred choice for many consumers.

Founded in 1999 and headquartered in Brisbane, California, SquareTrade employs 740 individuals and operates as a public company. Its extensive reach and reputation for reliability make it a key player in the product protection market, offering comprehensive coverage and support to its diverse clientele.

With a focus on innovation and customer satisfaction, SquareTrade continues to revolutionize the industry, providing peace of mind to millions of customers worldwide. Its commitment to excellence and customer-centric approach has solidified its position as a trusted name in product protection.

Leadership Team

K
Karl Wiley
Global President & CEO
M
Mark Etnyre
Executive Leader
J
John Whelan
Executive Leader

Tip: The CEO isn't always your best path in. Data Surfer finds the champions and influencers who actually drive purchasing decisions.

Company Facts

Ownership Private Company
Parent Company Allstate

Connect with SquareTrade

Why Contact SquareTrade?

B2B professionals should contact SquareTrade for partnerships in product protection solutions, vendor opportunities in comprehensive coverage, and potential customer prospects in the retail and mobile carrier sectors. SquareTrade's innovative approach and strong market reputation make it an attractive partner for businesses looking to enhance their product protection offerings.

Who Should Contact SquareTrade for Business?

Sales teams selling product protection solutions, recruiters seeking roles in the insurance and customer service sectors, and partners offering comprehensive coverage services should reach out to SquareTrade.

Categories

  • Product Protection
  • Insurance Services
  • Consumer Electronics
  • Comprehensive Coverage
  • Customer Satisfaction
  • Innovation
  • Global Presence
  • Retail Partnerships
  • Mobile Carrier
  • Peace of Mind

Frequently Asked Questions

Who is the CEO of SquareTrade?
Karl Wiley is the President and CEO of SquareTrade.
What does SquareTrade do?
SquareTrade, also known as Allstate Protection Plans, provides protection plans and coverage for electronic devices such as phones and laptops, as well as furniture.
How many employees does SquareTrade have?
SquareTrade has approximately 740 employees.
Where is SquareTrade headquartered?
The company is headquartered in Brisbane, California.
What industry is SquareTrade in?
SquareTrade operates in Product Protection, Insurance Services, Consumer Electronics.
When was SquareTrade founded?
SquareTrade was founded in 1999.
Is SquareTrade still active?
Yes, SquareTrade was verified as an active company on February 2, 2026. Data Surfer regularly validates company information to ensure accuracy.
How do I sell to SquareTrade?
Research SquareTrade's priorities and goals, identify the right decision makers and champions, monitor for buying signals, and reach out at the right time with verified contact details. Learn how Data Surfer helps.

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Last verified: February 2, 2026

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