SquareTrade, a division of Allstate Protection Plans, has been a leader in the product protection industry for over 20 years, offering innovative solutions to safeguard a wide range of products from smartphones to appliances. Trusted by over 140 million customers and numerous major retailers and mobile carriers across North America, Europe, Japan, and Australia, SquareTrade is renowned for its seamless customer experiences and commitment to treating others as it wants to be treated. The company's mission is to help customers get back to good after life's unexpected events, making it a preferred choice for many consumers.
Founded in 1999 and headquartered in Brisbane, California, SquareTrade employs 740 individuals and operates as a public company. Its extensive reach and reputation for reliability make it a key player in the product protection market, offering comprehensive coverage and support to its diverse clientele.
With a focus on innovation and customer satisfaction, SquareTrade continues to revolutionize the industry, providing peace of mind to millions of customers worldwide. Its commitment to excellence and customer-centric approach has solidified its position as a trusted name in product protection.
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| Ownership Private Company |
| Parent Company Allstate |
B2B professionals should contact SquareTrade for partnerships in product protection solutions, vendor opportunities in comprehensive coverage, and potential customer prospects in the retail and mobile carrier sectors. SquareTrade's innovative approach and strong market reputation make it an attractive partner for businesses looking to enhance their product protection offerings.
Sales teams selling product protection solutions, recruiters seeking roles in the insurance and customer service sectors, and partners offering comprehensive coverage services should reach out to SquareTrade.
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Last verified: February 2, 2026
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