Valera, The Swiss Hair Specialists | Hairdryer Manufacturer has been developing hair tools appliances for over 60 years, applying expertise in the professional hairdressing sector to produce high-quality and reliable products for both professional and private users.
Founded in 1955 by Gustavo Soresina, the company started as SOREL in Milan, producing hairdryers and other small electrical household appliances. In 1978, Ligo Electric SA was founded in Switzerland, and in 1990, the VALERA brand was created, specializing in haircare appliances.
VALERA has expanded its production to include hair straighteners and now sells its products in over 80 countries. The brand is known for its Swiss quality and innovation, as evidenced by the Plus X Award for Swiss Power4ever in 2015.
B2B professionals would contact Valera, The Swiss Hair Specialists | Hairdryer Manufacturer for high-quality, reliable haircare appliances and the opportunity to partner with a company with over 60 years of industry experience. Valera offers a unique blend of Swiss quality and innovation, making it an attractive choice for businesses seeking premium haircare products.
Sales teams selling professional haircare appliances, recruiters seeking roles in the haircare appliance industry, and partners offering complementary products or services should reach out to Valera, The Swiss Hair Specialists | Hairdryer Manufacturer.
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Last verified: February 2, 2026
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