WVIA is a nonprofit public media organization based in Pittston, Pennsylvania, founded in 1966. It operates WVIA-TV (PBS) and WVIA-FM (NPR), serving the Wilkes-Barre/Scranton and Williamsport, PA markets. WVIA aims to educate, inspire, entertain, and foster citizenship, diverse cultures, and perspectives to nurture community. Its vision is to create a joyful, engaged, well-informed, and compassionate community through public media. WVIA also includes Via Studios Global and Chiaroscuro Records, expanding its reach and impact.
WVIA's mission is deeply rooted in its commitment to public service, providing quality content that informs, educates, and entertains its audience. The organization leverages its platforms to highlight diverse perspectives and foster a sense of community among its viewers and listeners. With a dedicated team of 99 employees, WVIA continues to deliver on its mission through innovative programming and community engagement.
The organization's commitment to public service and community engagement makes it a valuable partner for businesses looking to connect with a community-focused audience. WVIA's diverse platforms and commitment to quality content provide a unique opportunity for brands to reach and engage with a dedicated and informed audience.
B2B professionals should contact WVIA for opportunities to partner with a mission-driven public media organization that values community engagement and diverse perspectives. WVIA offers a unique platform to reach a loyal and informed audience, enhancing brand credibility and trust.
Sales teams selling media services, recruiters seeking roles in public media and community engagement, and partners offering content creation and distribution capabilities should reach out to WVIA.
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Last verified: February 2, 2026
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