BAT
Key Highlights
BAT is committed to creating A Better Tomorrow™ by building a smokeless world through Tobacco Harm Reduction.
The company's mission is driven by a clear vision to make cigarettes obsolete by 2035.
BAT leverages a powerful portfolio of global brands and cutting-edge technology to deliver reduced-risk alternatives.
The company's approach is centered on scientific research and innovation, ensuring safer alternatives to traditional cigarettes.
BAT fosters a culture of collaboration and sustainability, employing over 50,000 talented professionals worldwide.
About BAT
BAT is a leading global consumer goods company with a clear purpose: to create A Better Tomorrow™ by Building a Smokeless World. Founded in 1902, BAT has grown into a truly international business, operating across six continents with a presence in over 180 markets. The company's strategic ambition is to become a predominantly smokeless business by 2035, helping adult smokers transition to scientifically substantiated, reduced-risk alternatives. With a powerful portfolio of global brands, a future-focused strategy, and around 50,000 talented people worldwide, BAT is committed to accelerating Tobacco Harm Reduction and making cigarettes a thing of the past.
BAT operates with a mission to create A Better Tomorrow™ by focusing on Tobacco Harm Reduction. The company aims to help adult smokers transition to reduced-risk alternatives, thereby building a smokeless world. This mission is driven by a commitment to scientific research and innovation, ensuring that the alternatives provided are based on the weight of evidence and are designed to be less harmful than traditional cigarettes. BAT's approach is future-focused, with a clear vision to make cigarettes obsolete by 2035.
BAT leverages a powerful portfolio of global brands and cutting-edge technology to deliver its mission. The company's product range includes scientifically substantiated, reduced-risk alternatives such as Vuse, Alto, Solo, Ciro, Vibe, Velo, Grizzly, Kodiak, and Camel Snus. These products are subject to FDA regulation in the U.S., ensuring they meet stringent safety and quality standards. BAT's technology and innovation approach is centered on providing safer alternatives to traditional cigarettes, backed by robust scientific evidence.
BAT fosters a culture of innovation, collaboration, and sustainability. The company employs over 50,000 talented professionals worldwide, working together to achieve the common goal of a smokeless world. BAT's broader impact includes contributing to public health by reducing the harm associated with smoking and supporting economic growth through its extensive global operations.
Frequently Asked Questions
Where is BAT located?
BAT is headquartered in London, GB, a major global business hub. The company operates across six continents with a presence in over 180 markets, employing over 50,000 professionals. London serves as the strategic center for BAT's international operations, facilitating its global reach and impact.
How many employees does BAT have?
BAT employs exactly 44,058 professionals worldwide. This large enterprise scale enables BAT to maintain a significant presence in over 180 markets across six continents. As a Public Company, BAT operates with transparency and accountability, ensuring robust governance and operational efficiency.
What industry does BAT operate in?
BAT operates primarily in the Tobacco Harm Reduction industry. The company provides scientifically substantiated, reduced-risk alternatives to traditional cigarettes, aiming to reduce the harm associated with smoking. BAT's unique positioning within the industry is its commitment to scientific research and innovation in developing safer smoking alternatives.
What type of company is BAT?
BAT is a Public Company, which means it operates with transparency and accountability. This type of company provides potential partners and customers with confidence in its governance and operational practices. For more information, visit BAT's website.
How can I find contacts at BAT?
BAT offers a scale of opportunity with 44,058 professionals across various roles and departments. Outreach can be targeted to key areas such as sales, marketing, research and development, and operations. Data Surfer provides access to verified contact information, job titles, and organizational insights, enabling valuable connections with decision-makers at BAT. This service enhances the ability to engage with the right professionals and drive meaningful business relationships.
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